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Why The Lipstick from ALL I AM Beauty?
The Lipstick is perfect for giving your lips color and hydration with a balanced, elegant finish. Its creamy formula glides smoothly over the lips, delivering an even result with natural shine. The color feels comfortable and flexible, whether applied lightly or built up for more intensity.
The Lipstick is designed to work just as well for everyday wear as for more dressed-up occasions—a lipstick that feels right all year round.
Reasons to Love The Lipstick
Creamy formula with a soft, silky texture
Provides color, hydration, and natural shine
Enriched with Moringa Butter and Macadamia Oil
Even, full-coverage finish
Vegan and cruelty-free
About The Lipstick
The Lipstick has a nourishing, balm-like texture that gives lips both color and comfort. Its pigmented formula delivers a defined yet soft result while keeping lips hydrated.
Moringa Butter and Macadamia Oil help retain moisture, leaving lips soft and comfortable. The result is fuller-looking, well-cared-for lips with a finish that is both modern and timeless.
The Lipstick combines color and care in a single step. With its Planet Lover Formula, it provides intense comfort and an even, full result while being crafted with consideration for both lips and the environment. A lipstick that feels as good to wear as it does to choose.
Planet Lover Formula
The Lipstick is formulated with a Planet Lover Formula:
50% of ingredients are biodegradable
91% of ingredients are of natural origin
20% of ingredients are sourced from sustainable farms
Contains upcycled ingredients







We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle. ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.
Frequently Asked Questions
The Lipstick Rose Icon

Our Story
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle.
ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.







