Perfect Eye Kit - Iconic black
Full, dramatic lashes, intense black definition, and irresistible depth – the perfect duo for an eye look that demands attention.
This kit is made for creating a deep, smoky, and strikingly dramatic look.
Perfect Eye Pencil – Iconic Black (1.97 g)
A soft, water-resistant kajal that delivers even color all day. Perfect for the lash line, waterline, or smoky eyes.
Vegan, fragrance-free, and ophthalmologist tested. Made in Germany.
Winner of:
- Styleby Beauty Heroes 2022 – “Best Kajal”
- Styleby Beauty Heroes 2023 – “Best Eyeliner”
Everyday Perfection Mascara – True Black (8 ml)
An all-in-one mascara with a double-sided brush that lifts, curls, adds volume, and lengthens. Enriched with coconut oil and vitamin E for a nourishing, softening effect.
Vegan, paraben-free, mineral-oil-free, 100% fragrance-free, and ophthalmologist tested. Made in Italy.
Winner of:
- Styleby Beauty Heroes 2024 – “Best Mascara”
- Damernas Värld Best in Test 2024 – “Best Versatile Mascara”
Ophthalmologist tested means the product has been reviewed by eye specialists and is safe to use around the eyes, even for sensitive eyes.
Please note that offers and discounts do not apply to kits. All products are delivered in full size and do not come in gift packaging. For a complete list of ingredients, please refer to each product’s individual page.
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle. ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.
Frequently Asked Questions
Perfect Eye Kit - Iconic black
Our Story
We are more than just a beauty brand – we are the modern woman’s source of inspiration and best friend, here to guide you through the beauty jungle.
ALL I AM Beauty is created for both the experienced beauty consumer who has tried everything and wants to streamline their makeup bag, and for those just beginning to explore their routine. Our range is carefully selected with high-quality products. Only the best and what you need. We believe in beauty that is smart, simple, and natural. That’s why, for example, we only have one mascara that works just as well for everyday use as for parties. All our products suit all ages and skin types.
Additionally, all our products are produced and manufactured in Sweden or within the EU, which we are very proud of.